Tips & Tricks on How To Find a Affiliate Marketing Niche

Tips & Tricks on How To Find a Affiliate Marketing Niche

How To Find a Affiliate Marketing Niche

You are here because you want to know how to find a affiliate marketing niche that will be awesome and profitable.

So grab a coffee and a notepad because it’s time to start generating your ideas.

So, straight of the bat,

What is a Niche?

It is an Audience.

Audiences are people online looking for a product, a topic or to solve a problem.

What was the last thing you looked for online?

That’s a Niche.

But, there are way too many people doing this already the internet has been saturated so finding a profitable niche is too hard right?


Yes, most profitable niches do have lots of marketers marketing them and making the big bucks but this is just a sign of a healthy market with plenty of customers which means plenty of potential for you too.

All you have to do is not allow yourself not to be rooted to the conventional way of thinking that there are already too many experts marketing on the internet so there is no hope for you.

Things To Consider for Niche Selection

Niche selection is the focus of your affiliate marketing business and therefore needs careful consideration.

In your role as an affiliate marketer, you are going to be providing useful information for your readers and be a problem solver.

Your readers will be searching for information on a specific problem, products or topic and so your job will be to align your articles with those peoples search terms so you can find each other.

It is crucial to choose a niche where you can confidently help people become well versed with the information that they are looking for.

Let’s start putting your ideas together.

Success follows passion so you need to find a niche in a topic or area that you have a passion for and want to learn more about as your website grows.

Use the questions below to jot down some initial potential niches that might be right under your nose.

  • Everyone has a passion, what’s yours?
  • What do you get told you are good at, tap into this.
  • Do you have any hobbies?
  • What are you interested in and you know you could become quite the expert in?
  • Do you have a career or a profession?
  • Is there something you have always wanted to learn about?


Ok, so I’m you managed to get a few ideas on paper, using what you have so far, let’s take this a bit further.

  • Can you truly relate and understand your audience?
  • Would you be able to refer to personal experiences?
  • Could you help resolve peoples problems in this area?
  • Are you excited about writing great content in this niche?


Your either be able to instantly agree to the above points or be confident that with research into the sub-niche area you could offer value.

Find a Profitable Sub-Niche

It is important to understand the meaning behind a sub-niche

A sub-niche is a very small market niche having a specific appeal.

Don’t market your niche website for everyone and anyone, get a good grasp of who your audience is and what they need from you.

By carving out your own sub-niche you can set yourself apart from the rest and especially those who make the mistake of using niches that are too broad, vague, or in obviously tough to compete in markets.

The good news is that you can advance your authority in any sub-niche when your content is specific and targets and specifies an audience of people, they are more likely to come back to your site again, making you their ‘go-to’ site

The internet is an even playing field and belongs to us all, there are millions of visitors every day and so there is plenty of opportunities to go around.

What you need is really awesome sub-niche finding techniques, so Let’s go!

Narrow down a Top Level Niche into a Sub-Level

If you are yet to find your perfect niche then there are ways that you could explore new ideas using the internet.

There are a few ways that you could go about researching for a niche idea, here a few of the techniques that I use.

Here is an example of how I narrow down niche categories using Google.

In the image below I have simply typed in the word ‘Fitness a” and I got a few narrowed down niche ides for fitness.

How To Find a Affiliate Marketing Niche

Then in the below image, I have typed ‘Fitness b’ into Google

How To Find a Affiliate Marketing Niche

I could go forth and try ‘Fitness c’ d, & e to generate more and more ideas.

I hope you see where I am going with this.



Google – Grab yourself an alphabet soup of ideas

Go to google and type in a topic idea, below I am looking to the idea of a health niche.

So by typing in Health, I am starting with a top-level niche category which can be drilled into further.

How To Find a Affiliate Marketing Niche

From the word ‘Health’ I can see that people are currently searching for healthcare, health and fitness and so on.

I am given a few real-time subjects that could be a potential niche.

I am going to take Health and Fitness


Narrowing Down Your Niche Idea Using Amazon

As I have chosen to dig deeper into Health & Fitness I am going to head over to Amazon.com to help me break this down
by looking at the fitness department

How To Find a Affiliate Marketing Niche

As you can see each department is broken down into sub-niches.

From the sports and fitness niche, I can grab 15 niche ideas,

I could then click on one and narrow my search down even further.

How To Find a Affiliate Marketing Niche

There are over two thousand Strength training products for sale at Amazon so just there is the potential for many product reviews for your sub-niche website.

So there you have it, from this little of research a very profitable affiliate marketing niche has been found.


Researching Your Niche Idea Using Bloggers Websites

It’s more than okay to check out the competition in any given niche so take a sneaky peek.

To do this go to google and type in “YOUR NICHE + blog”.

There is no better way of finding out what works for those bloggers that are occupying page one of Google.

These websites will be your competition and so you need to be better than they are if you are going to take their spot in the search engines.

Have a good look at the niche they are focusing on, you can usually get a good idea by the top headings or the sidebar headings.

Now That You have Nailed your Niche, What’s Next?

1. A Website and a Domain Name

2. A Great Keyword Research Tool

3. Good Keyword Research Skills Education.

4. Knowledge of how to Create Good Informative and Easy to Read Content that is Targeted to a Specifically Targeted Audience.

5. A Good Understanding of Search Engine Optimization (SEO)

6. A Good Website Host.


You will find all the tools, hosting and education that you need for starting your niche website at Wealthy Affiliate.

I especially want to tell you about their fantastic four-week live case studies, where Jay, the weekly live trainer, builds out a niche website from the roots.

Jay takes a brand new niche concept idea right from the beginning and walks you through every stage of building a great successful website.

What’s great about these live case studies is that you are able to follow the concepts yourself and create your own because all the tools, hosting and learning materials are all there in the one place.

For a success route to building a success this really shouldn’t be missed.

Why not grab a free membership and give it a whirl.

I have written a thorough review of the Wealthy Affiliate platform where you can decide for yourself if this is the best place suited to your business needs and includes the chance to sign up today and get started with the free starter membership.

I am there, working within the platform every day on my niche websites,  so I will be there to personally help you get started.

I very much hope I helped you to find an affiliate marketing niche today and if you found my article helpful please share it.

And that’s all folks,




  1. Affiliate marketing is one of the best ways to earn online and I have been earning through it for quite some time. 

    I have never had any regrets doing it and I am so happy that I discovered affiliate marketing, but there can never be any success in affiliate marketing without discovering what works for you and that starts with the right niche for you.

    • Hey Linus,

      Thanks for dropping in a comment. 

      Glad to hear that you have pinpointed a niche that works for you. I wish you great success.

  2. A lot of people always find it difficult in coming up with a niche idea. I don’t blame them because I too also had this issue when I first started out online. It was a real battle coming up with a niche to focus on and I spent more than a day on just this simple task.

    It should be easy coming up with a niche and I think this post has done a really good job pointing ways that can be used to come up with niche ideas. This would be really helpful. 

    • Thanks, Jay

      Yes, I agree that it can be difficult to pinpoint your niche so I hope that, as you said, this post helps people with their search for the perfect niche for them.

  3. This is a great informative and educative article. 

    Finding the right niche is the greatest step toward success in affiliate marketing. No matter how well or hard you work the result will still be zero if you are not pinpointing the right niche for you.

    Thanks to people like you who guided me right.  I was at a loss when I started my affiliate marketing journey; A jack of all trade master of none! Until I found wealthy affiliate and the rest is history today.

    • I love hearing comments like this JayKay, glad to have been a help to you. Good luck with your Affiliate journey.

  4. What an informative and educative article on tips and tricks on how to find a affiliate marketing niche.i really find each and every part of this article helpful as a newbie about to create his first website and I know many find it helpful too. From what I read online about niche is that choosing best niche for your website can bring you a lot of profit and life wise if you choose a niche you know almost nothing about can make you give up affiliate marketing as a newbie if you are not making income from it

  5. Dianne, your article was most helpful. I started blogging recently, but I want to start out with a fresh niche. But I don’t know how to go about it or the best money fetching niche. 

    I am definitely adopting that awesome method of getting the best sub niche in a niche.

    Your tip on using Google to find the most wanted niche is absolutely brilliant!! 

    • Hey Peace,

      Google is our friend in so many ways hey. 

      Every niche has many sub-niches and as long as you align yourself right and have a firm understanding of who your segment audience is, your on the right path.

      I wish you great success in finding your fresh niche.

  6. Hello, first and foremost I would like to appreciate you for this informative article on How to find an Affliate Marketing Niche. This post has been so helpful to me as I have once had a website just to help me promote my affliate product but I ran out of content and ideas because I just choose any Niche. Now I understand better how to go about it. This is a very detailed review. Thanks

  7. Hey Dianne

    Thanks for a helpful breakdown on finding a niche within affiliate marketing. Your tips and tricks are easy to follow and the images are really useful too. The alphabet soup technique is one I use constantly for my blog but I never thought of using Amazon so that’s great to know for future reference.

    Keep up the great work  and all the best in your ventures


    • Hey Teresa

      Thanks for the great feedback, I’m am glad I was able to add a tip or two into your future niche research 😉

      All the best to you too.


  8. Hello Dianne,
    It is a very useful article and a necessary one for me. Lots of information on how to find an affiliate marketing niche. Actually, I was very confused in choosing a good niche to make a successful website. I have bookmarked this page to apply it for my website. I have got a full detailed lesson here. Thank you very much for your valuable and informative tips. I got lots of motivation from this post.

    • Hey Ranao

      Glad to have been some help to you, 

      Your very welcome and good luck with your niche search.

    • Motivation is absolutely key, so this great to hear.
      Your very welcome Ranao

  9. Hi Dianne, I really appreciate you for sharing this wonderful post. 

    I’m a rookie in affiliate marketing and creating the website was easy only for me not to know what my niche would be about. 

    I wish to venture into sports but its too wide and big and I’m not sure its monetisable for me. 

    Honestly speaking, I just figured out how to go about it and break it down. 

    I am following the process of typing a word and expecting various options on google and I’m loving it. 

    Though yet to get what I will venture into I think I’m getting a clearer picture of what I would base my niche on. 

    Thanks so much for this post…👻

    • Hi RoDarrick

      Thanks for dropping by.

      Sports is a great starting point as a broad niche with endless possibilities of narrowing it down to a sub-niche within this area.

      You should think about what it is about sports that you are truly passionate about, or what would you love to learn more about yourself. Who would your targeted audience be?

      As once you begin your detailed research you are sure to release the expert in you.

      The good thing about a sub-niche within the sports industry is that you would not run out ideas for informational ‘how to’s’  blogs as well as a vast array of equipment to promote within that niche. Allowing you to successfully find a good balance between posts with affiliate links and posts that are purely helpful to your audience.

      A sports sub-niche also brings great opportunities for video creation and therefore a youtube channel.

      I wish you the best of luck and if I can be of any help to you please don’t hesitate to reach out.

  10. These are great suggestions, particularly about how to find a sub niche. I easily found my niche, self development from a spiritual perspective, because I love talking about it and my friends don’t love the subject as much as I do haha but I could talk about it every day, and therefore, I could easily type up blog posts daily. But it’s been challenging for me to determine which sub niche is the best for me. Appreciate your tips!

    • Hey Josie

      A great niche and especially as you are so passionate about the subject yourself.

      I spent five minutes looking for a sub-niche within self-development from a spiritual perspective and here are a few of the ideas I found, just by typing the word into ‘spiritual’ into google and doing a bit of alphabet soup.

      Spiritual self-defence, Spiritual self-help, Spiritual self-reflection, Spiritual self-control, Spiritual self-care, Spiritual self-help books, Spiritual self-love, Spiritual self-awareness. 

      I hope this helps you to narrow down your niche 😉

  11. Thank you for these great ideas on how to find a niche. There is so much out there that it is easy to become either overwhelmed or even make your niche too broad.

    It is a good idea to pick something you are passionate about, then the process of creating reviews and content for your website will be a lot more fun for you. If you hate football for instance, why would you want to do a bunch of articles on this topic just to sell a few balls? You will get bored after a while and give up.

    I like your idea of getting more ideas from google by typing in one word and letting it tell you what people are looking for.

    • Hey Michel

      Thanks for your valued input here.

      Using Google can really help you connect your niche ideas with what the potential audience is searching for. Thus making it a more insightful task.

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